BUILDING A BRAND IDENTITY THAT WORKS.
Connecting a deeply deliberated strategy with creativity.
What I offer
+ Detecting the business philosophy, along with the client, we develop its concept and personality.
+ From this, I work on its complete identity, from visual aspects to its language style.
+ Outlining a global and digital communication strategy aligned with the proposed business strategy.
+ Creating the necessary graphic and visual elements to support the strategy.
+ Providing art direction and creativity to other areas involved in brand and business development.
How we do it
+ Working together with the client, building the ideal team in the first stage to bring ideas to life.
+ Based on that research, we create a brief as the foundation for its visual communication, combining strategic and creative thinking.
+ Supporting the process of manifesting and producing all the necessary elements and actions to achieve strong brand positioning.
A LOGO IS A FLOWER. BRAND IS THE GARDEN.
personal statment
The universe of a brand is much more than a logo, just as a person is more than their name or profession. Building a brand involves the development of its personality, its connections, its interests, the places it inhabits, and most importantly, the experience it creates within its community or users.
That's why it becomes essential to engage all the senses, generating sensations that evoke emotions and creating valuable, memorable experiences.