Brand Experience
TEDxRosario
2016
TEDxRosario 2016 brought together visual identity, technology, music, and cultural programming within a coordinated large-scale event experience.
Alongside the development of the visual identity for the 2016 edition, the project also included the creative coordination of activations, experiences, and interventions developed around the event.
The project integrated sponsors, tech startups, musicians, and invited artists into a cohesive visual narrative, connecting scenography, communication, audience journey, and multiple interaction points distributed throughout the space.
Rather than focusing solely on the main stage, the proposal aimed to extend the event identity into a broader cultural experience, incorporating technology, participation, and content within a unified communication system.
Creative Direction: Paula Lorenzini
Executive Direction: Javier Yunes, Julián Dominguez Yates
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