PAULA LORENZINI

Brand Identity
Avari
2025

Avari was built around a simple idea: movement as a constant state rather than a performance. Not the pursuit of perfect conditions, but the ability to continue, adapt and repeat through uncertainty.

The result is a flexible identity that moves across apparel, product and digital environments while maintaining a strong sense of continuity. A system designed to evolve through use, not through reinvention.


The project focused on translating that mindset into a brand system that felt clear, restrained and functional. Every decision — from the visual identity to the product architecture — was designed to support consistency over time rather than short-term expression.

The result is a flexible identity that moves across apparel, product and digital environments while maintaining a strong sense of continuity. A system designed to evolve through use, not through reinvention.

The project focused on translating that mindset into a brand system that felt clear, restrained and functional. Every decision — from the visual identity to the product architecture — was designed to support consistency over time rather than short-term expression.

SECTOR

HOSPITALITY

RolE

CREATIVE DIRECTION

FOCUS

BRAND IDENTITY

VISUAL SYSTEM

Brand Design: Paula Lorenzini
Executive Creative Director: Jose Coli
Creative Studio: Somos Volt

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