Brand Exoerience
BAI BAI
2023
Bai Bai built an experience where identity, atmosphere, and activation shared the same visual language.
The project also included the direction of activations for participating brands, integrating commercial experiences into a visual and cultural narrative consistent with the event itself.
The project’s creative direction was developed through a visual system applied across the physical space, the event narrative, and the creation of different immersive experiences throughout the journey.
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