Concept, Brand Development & Graphic Design
Canela Fina is a restaurant and pastry shop with multiple locations in the city of Rosario, Argentina. Since its first opening, I worked as a team with its owners and managers to develop its identity, both visually and conceptually. Researching the aspirations of their consumers, studying their products, and observing similar businesses in other parts of the world.
The result was a communication, design, and marketing strategy that has stood the test of time.
The most crucial aspect of this strategy is the message. We use two keywords in its communication: "Fina" (Fine) and "Exquisita" (Exquisite). These two words appear in its name and business description, but they also function as a slogan and are repeated in several of its graphic pieces.
Alongside the message, meticulous work was done on photography, color selection, typography, and graphic design of their packaging. All of this was also reflected in their social media presence.
The attention to detail in every aspect of the Canela Fina business is what makes it more than just a restaurant today. It has become a space for gathering, self-care, and enjoyment.
Canela Fina is a concept.
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