Concept, Naming process & Brand Design
The task was to define the style of this gym, its name, and its visual identity. "Pulso," besides being a gym, would also function as a club, including social activities.
A search for names and a style that matched its location, target audience, and the activities that would take place within was conducted. Once the name was defined, work was done on logo design, its applications, color palette, and accompanying typography.
We focused on creating a strong, friendly, simple, and impactful identity.
