Concept, Naming process & Brand Development
This project is about a bar and restaurant located on the rooftop of an office building, situated in the heart of one of the largest cities in Argentina. The proposal, both in terms of name and style, aims to create a friendly space where the connection with nature, conscious nutrition, enjoyment, the present moment, and simplicity reign.
About Name:
Silvestre: [animal] Not domesticated and living in the wild.
About Simbol:
The fox was chosen as the symbol because it is one of the most common wild animals in the outskirts of the city. It is considered one of the most cunning animals and, although wild, it can also be friendly. According to Chinese culture, it is the only animal that greets the dawn. This and other characteristics were taken into account to develop marketing actions that complement the concept, for example: sunrise yoga classes on the terrace followed by a healthy breakfast.
